Hypernomics

There is no doubt that the social side of media is changing the way that people communicate and as a result gives brands new opportunities to engage with consumers. And Social refers to much more than just social networks. It could be anything that gets people talking.

There is one thing though that might hamper the growth of Social as a form of brand communication. And that is the very people who claim to be expert in its application. The hype, mis-information and general bunkum surrounding Social is astonishing. There is no better example than this film from Socialnomics.

Some of the stats in this film are true. Some are laughable.

But it's the arrogance that really comes across. The sooner they grow up and put this stuff into perspective the better.

...And they used Fatboy Slim for the soundtrack!